The Invisible Author Problem
Publishing your book on Amazon is just the beginning. Without strategic keyword optimisation, the right categories, and a review strategy, your book will never appear in the searches your ideal readers are making every day.
What Amazon Is Actually Looking For
Amazon’s A9 algorithm surfaces books based on relevance to search terms and purchase likelihood. That means your title, subtitle, backend keywords, categories, and review velocity all directly affect whether readers ever see your book.
The Five Things You Can Fix Today
Start with your title and subtitle — they should naturally contain your primary keywords. Then audit your backend keywords. Check that you are in the most relevant categories. Look at your book description and ensure it leads with benefits. Finally, build a review acquisition strategy before your next relaunch.
Need help? Book a free discovery call and we will audit your Amazon listing for free.
Discoverability strategist at Big Jam Consultant — helping authors get found by the readers searching for books just like theirs.
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