How to Build an Author Website That Google Actually Ranks

The Problem With Most Author Websites

The majority of author websites we audit fail on the same fundamentals: no keyword targeting, slow load speeds, no internal linking structure, missing meta descriptions, and content that Google cannot index properly. These are all fixable problems.

The Three Most Impactful Fixes

First, identify the keywords your ideal readers use when searching for books or topics like yours — then use them naturally throughout your site. Second, ensure every page has a unique, keyword-rich title tag and meta description. Third, build a logical internal linking structure that guides both readers and search engines to your most important pages.

Content That Drives Organic Traffic

A blog is one of the highest-ROI investments an author can make in their discoverability. Each article you publish is a permanent asset that can attract readers for years. Write about topics your readers care about — and always link to your books.

See how we optimise author websites or book a free call.

Written by

John

Discoverability strategist at Big Jam Consultant — helping authors get found by the readers searching for books just like theirs.

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