The Goodreads Strategy That Gets Books Discovered by More Readers
Why Goodreads Matters More Than Most Authors Think
While most authors focus exclusively on Amazon, Goodreads is quietly driving millions of reading decisions every month. Readers use it to decide what to read next, track their reading lists, and discover books through friends and community recommendations.
Optimising Your Author Profile
Your Goodreads author page is the foundation of your presence on the platform. Ensure your bio is compelling, your photo is professional, and your genre tags are accurate. Most profiles we audit are underoptimised in at least two of these three areas.
The List and Shelf Strategy
Goodreads has thousands of reader-curated lists. Getting your book onto the most relevant ones is one of the highest-value visibility activities available to any author — and most authors never pursue it systematically.
Want a Goodreads audit? Book a discovery call today.
How to Build an Author Website That Google Actually Ranks
The Problem With Most Author Websites
The majority of author websites we audit fail on the same fundamentals: no keyword targeting, slow load speeds, no internal linking structure, missing meta descriptions, and content that Google cannot index properly. These are all fixable problems.
The Three Most Impactful Fixes
First, identify the keywords your ideal readers use when searching for books or topics like yours — then use them naturally throughout your site. Second, ensure every page has a unique, keyword-rich title tag and meta description. Third, build a logical internal linking structure that guides both readers and search engines to your most important pages.
Content That Drives Organic Traffic
A blog is one of the highest-ROI investments an author can make in their discoverability. Each article you publish is a permanent asset that can attract readers for years. Write about topics your readers care about — and always link to your books.
Why Your Book Is Invisible on Amazon (And How to Fix It)
The Invisible Author Problem
Publishing your book on Amazon is just the beginning. Without strategic keyword optimisation, the right categories, and a review strategy, your book will never appear in the searches your ideal readers are making every day.
What Amazon Is Actually Looking For
Amazon’s A9 algorithm surfaces books based on relevance to search terms and purchase likelihood. That means your title, subtitle, backend keywords, categories, and review velocity all directly affect whether readers ever see your book.
The Five Things You Can Fix Today
Start with your title and subtitle — they should naturally contain your primary keywords. Then audit your backend keywords. Check that you are in the most relevant categories. Look at your book description and ensure it leads with benefits. Finally, build a review acquisition strategy before your next relaunch.
Need help? Book a free discovery call and we will audit your Amazon listing for free.